"After years of being on the water, we finally found a flexible manufacturer who is willing to go the extra mile to provide customers with exceptional quality," says Sohn, who opened his dealership on Lake Conroe 18 years ago.

The quality construction of Premier 230 Elite includes rotocast seat bottoms, chambered 25" pontoons, and lifetime replacement deck warranty. The triple tube boat is available with a 4.3 Volvo Duo-prop I/O engine to ensure immediate takeoff and skier satisfaction.

As more bulkheading sprouts along the shore, Lake Conroe becomes rougher because the waves cannot dissipate. As a result, the trend is now larger boats, but many exceed the size of the docks. Sohn designed the 230 Elite to answer the need for a larger boat that fits the standard dock sizes.

"Most of the pontoon boats we saw were either too long for the docks or too short for the lake" he said. "Now there's the 230 Elite."

Sohn attributes the new model to his customers.

"With our on-the-water location, we have the privilege of seeing customers every weekend. That helps us know what works best for them," he said.

Much of the dealer's inspiration comes from his 19 years selling boats on Lake Conroe. When Sohn opened the business, he was the first dealer in the area to offer in-the-water demonstrations.

"Many people don't even test drive their boat before they purchase it," Sohn said. "We want our customers to feel confident behind the wheel, so the only thing on their mind is having a great time on the water."

Sohn and crew offer test drives in the entire Premier Pontoon line every weekend. Contact Lakeshore Sports at (936) 448-2628.